Psychology of Fundraising: Renewing Donors

Written By Trevor Bragdon

In this episode of 7-Figure Fundraising, Trevor Bragdon look at psychology of fundraising for renewing donors with Tarren Bragdon, co-founder of 7-Figure Fundraiser and founder and CEO of the Foundation for Government Accountability. They explore how donors renew and the three big motivations on why donors give and renew.

Other highlights:

  • There are 3 big reasons donors give - People, Mission and Vision, and your Execution

  • Think 80/20 - who are the top donors who make up the majority of your giving

  • It all starts with a Partnership Mindset. You want to treat your donors as partners with you. Both of you are necessary to meet the mission.

  • Make a clear connection to the Mission and Vision

  • Build trust by executing and Treating them well throughout the year

How to Build a Donor Pitch Video: https://youtu.be/oP7q_wCBGcc

Trevor Bragdon
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Fundraising Habits: Psychology of Fundraising Series
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Psychology of Fundraising: New Donors