7-Figure Fundraising

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Fundraising Habits: Psychology of Fundraising Series

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In this episode of 7-Figure Fundraising, Trevor Bragdon looks into the Psychology of Fundraising with Tarren Bragdon, co-founder of 7-Figure Fundraising and founder and CEO of the Foundation for Government Accountability.

Other highlights:

  • [6:31] Create habits around things you like to do, but don’t 

    • Start with the context and ask if there are one-time things you could do to reduce friction

    • [7:42] BJ Fogg's book Tiny Habits: The Small Changes That Change Everything

  • [8:05] Start habits by taking the tiniest action possible 

  • [14:51] Things you find boring, but it needs to be done 

    • Break it down to the tiniest behavior.

    • Link it to the end of something you already do. When you do it, celebrate.

  • [20:00] If you can’t delegate or change what you hate about it.

    • Break it down to its tiniest behavior, link it to the end of something you already do, figure out a nice reward at the end

    • [19:00] Celebrate these tasks to reinforce a habit

  • [19:59] Having an easy way to delegate tasks will make this a better experience

  • [26:40] Think 80/20-what are the top 20 percent of things you do well that have value, as those will be most important in fundraising.


    7- Figure Fundraising Workshop: September 27th https://www.7figurefundraising.com/7ff-workshop